Self-marketing and its role in building the personal brand of graduates of the Library and Information Department on LinkedIn: an exploratory study

Document Type : last version

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Faculty of Arts, Ain Shams University

10.21608/ijlis.2024.264345.1231

Abstract

This study aims to shed light and explore the role of LinkedIn in the self-marketing of graduates of the Library and Information Department at the Faculty of Arts, Ain Shams University, promoting their personal brand on LinkedIn, and identifying the motivations and benefits obtained using this professional network. This is done by monitoring the extent to which graduates of the Library and Information Department use LinkedIn in self-marketing and building their personal brand. This is in addition to identifying the advantages and disadvantages of using LinkedIn for graduates of the Library and Information Department. The study used the survey method, as it is appropriate for the nature of this study, which is concerned with finding facts, collecting and organizing data and analyzing it to come up with results, by analyzing the availability of self-marketing elements among graduates of the Library and Information Department on the LinkedIn website. The results of the study concluded that: . The most important element of LinkedIn for a graduate of the Library Department is searching for advertised job opportunities, at a rate of 37.5%, The study concluded with a number of recommendations, including: It is necessary to have a self-marketing department within every organization that teaches employees marketing mechanisms and how to build their personal brand

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